Public Views Of Rotary International
As Rotary International celebrates its centenary on February 23rd, MORI conducted a poll examining public awareness and perception of Rotary. The research shows that the traditional image of Rotary as 'men only' and 'a lunch club' is no longer recognised, with only 16% and 14% respectively associating the Rotary logo with these traits. Indeed, in 2005, Rotary International is most known for its community charity work (48% associated the symbol with this).
As Rotary International celebrates its centenary on February 23rd, MORI conducted a poll examining public awareness and perception of Rotary. The research shows that the traditional image of Rotary as 'men only' and 'a lunch club' is no longer recognised, with only 16% and 14% respectively associating the Rotary logo with these traits. Indeed, in 2005, Rotary International is most known for its community charity work (48% associated the symbol with this).
In terms of Rotary's other activities, three per cent are aware of its active involvement in Polio eradication and seven per cent are aware of its international student scholarship programmes, despite the organisation's long-term commitment to both initiatives. Overall, the poll showed that 45% of the UK and Irish public recognise the blue and gold wheel.
Technical details
The MORI Study was conducted among a representative sample of 2501 individuals across Great Britain, Northern Ireland and the Republic of Ireland. Interviews were conducted face-to-face, in-home between 3-7 February 2005.
