Reputation Council Insight & Ideas - January 2013

Established by the Ipsos Reputation Centre in 2009, The Reputation Council brings together senior communicators from some of the most respected corporations in the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share their experiences and insights. Drawing on these conversations, our reports provide a definitive guide to the latest thinking and practice in the corporate communications world. The seventh sitting of the Ipsos Reputation Council includes contributions from industry experts from across Europe, Latin America, Russia and the USA. Russia and the USA are areas of expansion for the Council and, for the moment, findings remain indicative of opinions from those regions. Nevertheless, the Council has a broader reach than ever before, providing a global perspective on key reputational issues of the day. This wave of research investigates the challenges and opportunities presented by social media, the impact of reputation on profitability, integrating sustainability into day-to-day business practices and how a company can demonstrate authenticity.