Reputation Council Insight & Ideas May 2012

In the sixth sitting of Ipsos’s Reputation Council, we have invited senior communications professionals from Latin America to take part, giving us a more global perspective on key reputational issues. We will be expanding the Reputation Council into the US for the following wave but two senior US communicators were very interested in participating in this wave. This wave of research investigates the successes and frustrations of working in reputation management, giving a multi-national company a more local feel, the value of corporate advertising, the continued influence of social media and attempts to uncover what makes an ideal communications professional. Set up by Ipsos’s Reputation Centre in 2009, the Reputation Council’s regular feedback sessions provide rich insights into the theory and application of reputation management. Our reports are the definitive guide to the latest thinking and practice in the corporate communications world.