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Ipsos Digital Fastfacts
Ipsos Duel
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Andy Burnham and Wes Streeting’s national favourability ratings fall ahead of the Makerfield by-election
The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.
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The Brexit vote 10 years on: study shows desire for closer EU relationship - but trade-offs temper rush to rejoin
The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
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Public Knowledge of Blood Types Low in Great Britain
New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.
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Research on the national rollout of free breakfast clubs
The Department for Education has commissioned an independent evaluation of the national rollout of free and universal breakfast clubs. This page provides information for schools and parents/carers about the research, why it matters and what taking part may involve.
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10 years on from the Brexit vote, a majority of Britons would vote to apply to rejoin the EU
58% of likely voters in a hypothetical future referendum would back rejoining the bloc, with almost half (49%) of the public supporting a new referendum after the next General Election.
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Labour leadership hopefuls fail to impress Scottish public
Ipsos’ latest Scottish polling finds a majority of the Scottish public think Keir Starmer should go before the next General Election, but none of his current Labour rivals receives a net positive rating from the Scottish public.
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Economic optimism falls as 7 in 10 businesses report increased costs from Iran war, nearly a third passing on costs to customers
New Ipsos polling reveals growing economic pessimism and the tangible impact of the Iran conflict on costs, though businesses continue to favour Labour over the Conservatives and Reform on key economic and business policies.