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Fewer than 1 in 10 support the early prison release scheme
New polling data from Ipsos in the UK, conducted 7–11 August 2026, reveals deep public opposition to the early prison release scheme alongside persistent dissatisfaction with the broader criminal justice system.
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Public priorities for workforce investment centre on pay, progression and working conditions
More people oppose than support ending the care worker visa route.
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GP Patient Survey at 20: Understanding Patient Experience, Shaping the Future of Primary Care
Join us to celebrate 20 years of the GP Patient Survey
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Labour leads Reform UK by three points
New polling data from Ipsos in the UK, conducted 30th July – 4th August 2026, shows Labour taking a three-point lead over Reform UK (albeit still within the margin of error).
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Public oppose devolving income tax powers 2 to 1 despite sustained high neighbourhood satisfaction
New polling data from Ipsos in the UK for Politics Home, conducted 9–15 July 2026, reveals a distinct split in public opinion regarding regional tax-setting powers as ministers and regional leaders continue to discuss further fiscal devolution across Great Britain. While public satisfaction with local communities remains consistently high, the public exhibit clear resistance to devolving personal taxation.
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Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity
Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
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3 in 4 Britons (74%) concerned about climate change today following heatwave summer
London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.
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Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims
London, UK. New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals shifting public attitudes towards the UK welfare system.
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Key Attitudes & Behaviours of UK Influentials
Explore the attitudes and behaviours of the UK's most influential consumers.