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Labour leadership hopefuls fail to impress Scottish public
Ipsos’ latest Scottish polling finds a majority of the Scottish public think Keir Starmer should go before the next General Election, but none of his current Labour rivals receives a net positive rating from the Scottish public.
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Economic optimism falls as 7 in 10 businesses report increased costs from Iran war, nearly a third passing on costs to customers
New Ipsos polling reveals growing economic pessimism and the tangible impact of the Iran conflict on costs, though businesses continue to favour Labour over the Conservatives and Reform on key economic and business policies.
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Making AI work for the D9+ countries
Generative AI could boost GDP in the D9+ by up to €500 billion over ten years, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.
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Britons split on increased defence spending as public resists core tax and spend trade-offs
London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.
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Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds
More Scots feel negative than positive about the Holyrood election result, with ‘disappointed’ and ‘frustrated’ the most common words chosen to describe how they feel about it.
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The Changing European Consumer: From Uncertainty to Opportunity
Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade
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New Ipsos data analysis provided for Goalhanger’s ‘The Rest is Politics’ shows scale of young women turning to the Green Party, as inflation remains young people’s top concern
Ipsos research for The Rest is Politics (Goalhanger) broadcast on Tuesday 27 May.
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Ipsos Synthesio – Publication of research in partnership with Sky News
In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?
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A third of voters in Holyrood election only made their minds up in the last week
Ipsos’ post-Holyrood poll shows that a third (32%) of voters only made their minds up about how they would vote within the last week of the campaign, with 1 in 10 (11%) deciding on polling day itself.
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