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Understanding Reddit: A goldmine of opportunities for your brand
Join our webinar to learn how social listening can help you make the most of Reddit
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Damp January? Just 14% of Brits who drink decided to have a sober start to the year
Among British adults who partake in drinking, over half (53%) did not contemplate abstaining from alcohol during January.
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Marketing Anchors: The case for capability in an era of transformation
Join Ipsos and Mark Ritson to learn how marketing fundamentals support good decision making in times of transformation.
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Only 49% of the general public in England are aware of the heart and kidney risks associated with type 2 diabetes
Ipsos have developed this content, with input from AstraZeneca, based on the results from market research commissioned by AstraZeneca.
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Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.