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Data Integration: Understanding media in context
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
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Ipsos Research Highlights - December 2020
In this week's Ipsos Research Highlights we share the latest voting intention, global attitudes towards Britain and our End of Year Review.
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Ipsos Research Highlights - 20 November 2020
In this week's Ipsos Research Highlights we explore the favourability ratings of the party leaders, public support for prioritising health over the economy and how they feel about the current restrictions.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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Communicating in a Crisis: The needs of news audiences
This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
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Ipsos Research Highlights - 6 November 2020
In this week's Ipsos Research Highlights we explore the images of political parties, how businesses plan to build back better and the majority of Britons remain concerned about the impact of the virus on the economy.
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Ipsos Research Highlights - 23 October 2020
In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.