COVID-19 has altered our behaviour in many ways and, as we spend more time at home, for many staying up to date with the latest news has been vital. However, recent events have challenged many of us to analyse our relationship with the news and consider whether we are spending too much time engaging with it, how our mental health is affected, where we should go for it and who is doing a good job at covering the developments.
In this piece, our media experts explore our changing relationship with news content in order to establish how media owners and news providers can best cater to their audiences considering changing viewing patterns and the increasingly digital consumption of news content.
Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.