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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.
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Ipsos Research Highlights - August 2018
Ipsos's Research Highlights for August 2018 includes young people's attitudes to immigration in Scotland, the results of the GP Patient Survey and people in Italy are most wrong on key facts about their society.
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Instagram’s Impact on Canadian Businesses
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
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Love Island's Success: A Tale of Cultural Tension
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Advertising During the World Cup: The Benefits of Emotion
The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
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Ipsos Research Highlights - June 2018
Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
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In AI We Trust? How AI Is Impacting the Financial Sector
As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?