Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before, and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos' Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.
Using a modular approach, the survey covers internet penetration and the expanding methods of access, smartphone ownership, social networking, latest generation games console ownership and the usage of both official and unofficial digital services for music, movies, TV, and games. Our latest release shows that consumers use the Internet for a wide range of activities, most commonly emails and information on personal interests.
This report includes a deep dive into the most popular social media services, internet usage and the connected home. Read this quarters social media deep dive article here.
Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.