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Growing ESG expectations for the financial services sector
At a recent webinar, Ipsos Corporate Reputation shared the latest findings and insights on the ever-growing importance of ESG (Environmental, Societal, Governance) for the financial services sector and why it is so important and relevant to stay engaged with ESG for businesses. The webinar explored what this means for the future direction and stakeholder expectations for the industry, and why the role of the corporate communicator is of upmost importance.
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Ipsos Research Highlights - May 2022
In our latest Ipsos Research Highlights we explore our Issues Index, Chancellor Rishi Sunak's satisfaction ratings and the public's response to the war in Ukraine.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…
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How MPs and business journalists view the importance of Environmental, Societal and Governance (ESG) issues in supermarkets, fashion and FMCGs
There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).
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Patient understanding of the treatment of their asthma across three continents and six countries
Results from the new multi-country Annual Asthma Patient Survey reveal ongoing gaps in asthma care despite patient confidence in their asthma control
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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Ipsos Research Highlights - April 2022
In our latest Ipsos Research Highlights we explore reactions to the Russian invasion of Ukraine, concern about the economy, and reflections on the COVID-19 pandemic.
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
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Ipsos Research Highlights - February 2022
In our latest Ipsos Research Highlights we explore the rise in lack of faith in politicians, concern around the cost of living and who the public thinks would make the most capable Prime Minister.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.