Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
The latest Effie UK Report, in partnership with Ipsos, is based on the analysis of winning entries and finalists in the 2021 Effie Awards UK competition, which awarded work that ran in 2020, the first year of the global COVID-19 pandemic. The results provide essential learnings for brands now as the industry tries to navigate 2022.
Conducting multiple streams of research, using more channels, boosting spend, not assuming you always need to outspend the competition, and focusing on doing things differently in creative and media, were also found to be effectiveness success factors.
To see the full analysis, download the Effie UK Report here.
Or watch Eleanor Thornton-Firkin outline the top applicable insights from this year's Effie Awards UK winners. In this short presentation we explore the headline findings from the 2021 Effie UK report, followed by a panel discussion including: Jo Arden, Chief Strategy Officer at Publicis●Poke, Saj Arshad, Chief Customer & Innovation Officer at Santander UK, and Dan Clays, CEO at Omnicom Media Group.
More insights about Media & Entertainment
