Using data and insights from our latest surveys of MPs and Business Journalists, the General Public and also from Ipsos Reputation Council members (our community of senior corporate communicators from some of the world's biggest organisations), Ipsos findings show that paying attention to ESG is crucial to the future success of a business.
Of the stakeholder groups we surveyed, all agree that ESG performance makes a company more attractive to investors. Journalists recognise it’s importance across all sorts of stakeholder groups for various reasons, both internally and externally. 83% of journalists recognise the importance of ESG to NGOs and Legislators – an important stakeholder group as they influence law and policy that have direct impacts on business.
58% of MPs agree that a link exists between a company’s ESG performance, and its attractiveness to investors, and 76% of Reputation Council members say that ESG is important investment appeal of a business.
The full presentation is now available to download. Please do get in touch if you'd like further information on how these insights can help your business.
The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar Recording]
Ipsos has identified a number of trends which are driving a shift in consumer/patient behaviour; a rise in health consciousness, demand for health self-reliance or alternative therapies, and in increased comfort with data sharing in exchange for personalised products and services.