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Understanding Society - Summer 2009 - The Perils of Perception
There is a difficulty in measuring people's perceptions. This newsletter provides a framework for developing a more sophisticated understanding of what drives public attitudes.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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Thoughtpiece - Music Videos in the News
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
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Families in Britain
This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.
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Timely Information to Citizens
This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.
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The Ipsos Global @dvisor
Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.