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Nurturing Great Creative - why it matters
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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The Evolution of Social Media
MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Influential Brands Event Presentation
Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.
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The Tablet Evolution
The tablet has come a long way since its mainstream launch in 2010. In the newest Thought Piece, Ipsos MediaCT explore the tablet's place in our technology driven environment.
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Is good digital advertising a fragment of your imagination?
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.