The Tablet Evolution

The tablet has come a long way since its mainstream launch in 2010. In the newest Thought Piece, Ipsos MediaCT explore the tablet's place in our technology driven environment.

The tablet has come a long way since its mainstream launch in 2010 and ownership now stands at one in four households in Great Britain (Source: Ipsos MediaCT Technology Tracker, January 2013).

The tablet has entered the family environment and become a 'shared screen' to be passed around for all to use, often resulting in little sticky finger-prints by the end of the day. This can lead to the tablet becoming littered with content and apps that appeal to a broad demographic of users within the home.

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