Is good digital advertising a fragment of your imagination?
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
Research shows that the main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. So how can we help advertisers best leverage the fastest growing medium?
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