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Research on the labelling of Influencer Advertising
The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.
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Britons hugely underestimate how hot planet has become and how much plastic waste is in the environment
Misperceptions about climate change and the natural environment are widespread in Britain, according to the 2019 Perils of Perception study by Ipsos and King's College London.
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Almost 2 in 3 GB adults feel concerned about their online privacy
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Public perceptions of sentencing in Scotland
The Scottish Sentencing Council has published a new report exploring public knowledge and attitudes towards sentencing in Scotland, which was carried out by Ipsos.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Few believe the Government's explanation of why Parliament is to be suspended
A new Ipsos online poll of adults aged 18-75 across Great Britain shows that seven in ten (70%) think the main reason the government has proposed parliament does not sit between 10 September and 14 October is to limit MPs’ opportunity to stop a “no-deal” Brexit.
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Food for thought: Is the UK willing to fake it just ‘til we make it?
Five in ten Brits say they would eat a plant-based substitute for meat, putting the UK ahead of the global average (four in ten). But how willing are we to make a long-term change to our diets?
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Everyday Britain's silent crisis in care
Ben Page writes in the Municipal Journal about Britain's forgotten children in care.
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Young people’s wellbeing associated with smoking, drinking and drug use behaviours
Results have been published from Ipsos’s latest survey on behalf of NHS Digital about the prevalence of smoking, drinking and drug use among young people in England. The survey also covers their attitudes towards these behaviours, and for the first time in 2018, young people’s wellbeing.
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Global study finds Britons most accepting of porn
Britons find smoking tobacco and marijuana the least morally acceptable vices.