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International Social Research
Understanding citizens and societies around the world.
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
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Conservative voters in Reading West prepare to roll the dice with ‘loose cannon’ Boris Johnson
Keiran Pedley and Charlie Daniels went to the marginal constituency of Reading West to organise a focus group for BBC Radio 4's Today programme.
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.