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Reputation Management in New Business Areas: the Case of Digital Health
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
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About last week ...
Suzanne Hall looks at our General Election focus groups conducted for the BBC and identifies some trends which help unpick Thursday's shock election result.
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Ipsos and the 2017 General Election
The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.
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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Harnessing Complexity: Companion Diagnostics in Oncology
Companion diagnostics have had a profound impact on the way in which cancer is treated. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – discusses how the promise of truly personalised medicine is edging closer towards reality.
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Is the NHS Labour’s secret weapon in the election?
Given that it is such an important issue to the public, it is not surprising that Labour is making the NHS a centrepiece of its election campaign, says Kate Duxbury.
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Ipsos Final Election Poll 2017
Ipsos’s final election poll for the Evening Standard indicates that Theresa May and the Conservatives are on course to win the 2017 General Election.