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The facts may have changed on Brexit - but people’s minds have not
Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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What New Year's Resolutions should the tech sector make to repair its reputation?
Our research among Parliamentarians, business journalists, and other key stakeholders provides insight into the priorities of decision-makers for the tech sector in 2019.
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Concern about Brexit continues to climb and worry about crime rises to a seven-year high
The Ipsos Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.
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Future data-driven technologies and the implications for use of patient data
Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.
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Majority of Britons believe not enough is being done to meet infrastructure needs
Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Pension Wise service evaluation: research with 2017/18 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.