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British Motorists Would Rather Be Smart Than Sexy (Toplines)
Toplines for a survey examining what motorists look for when buying a car.
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New Survey Shatters Stereotypes Of Potential Adopters
A new MORI survey, commissioned by BAAF, reveals that 1 in 4 people (24%) have considered or would consider adopting in the future. The research reveals that amongst those most likely to adopt, single and co-habiting couples are more likely to consider adopting in the future than married couples, families are twice as likely as childless households and black people are twice as likely as their white counterparts to consider adoption.
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Annual Running Costs Of The UK Fleet Parc Now Top A Staggering £132 Billion
New MORI poll shows that fleet managers are concerned about high running costs - many of which could be reduced by adopting telematics systems
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In-House/Agency Divide Apparent
The division between agency and in-house PR staff is highlighted by the publication of MORI opinion leader research this week in PR Week (5 October 2001)
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Thousands Of Cats And Dogs Victims Of Hit And Run Drivers Each Year
Around 1.5 million motorists have admitted to knocking a cat or dog down in their car and then driving off, leaving the animal on the roadside according to a recent MORI survey commissioned by Direct Line Pet Insurance.
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The Scots Are The 'Canniest' Savers
Merrill Lynch Investment Managers (MLIM) has today announced the results of a poll that shows the Scots are more likely to save for their retirement than their English counterparts.
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MORI Poll Reveals That People Prefer Block Paved Drives
Two photographs of the same house were shown to a representative sample of the British public. Both were identical in all respects except that the driveway in one photograph was black tarmac and in the other it was concrete block paving. Asked to express their preference, 81% of people said they preferred the house with the block-paved drive and only 10% preferred the black tarmac version.
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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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BAAF Calls For Changes To Outdated Adoption Law Barring Unmarried Couples From Adopting
New MORI research commissioned by BAAF shows that 68% of people believe unmarried couples in stable long-term relationships should be eligible to adopt jointly
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UK Youth Too Busy To 'Get Physical'
New research shows that, like their parents, today's children lead hectic lives and leave exercise at the bottom of a long list of 'things to do'