Search
-
Ipsos Global @dvisor Wave 29
Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
-
Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
-
Economist/Ipsos February 2012 Issues Index
Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.
-
Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
-
Who's afraid of mobile payments?
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog
-
The Moments that Matter
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
-
3D Movies at the Cinema
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?
-
Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
-
Religious and Social Attitudes of UK Christians in 2011
A poll carried out by Ipsos for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians.
-
The state of play in the US 2012 election
The GOP still can't decide on a candidate to face the President, but they still want your campaign money, observes Sir Robert Worcester in The American.