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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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The 'lost decade' of retrenchment
Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
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BBC Shopping Experience
The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.
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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Three-quarters sense housing crisis in Britain
A new Ipsos survey for Channel 4 has found that three-quarters of the public (76%) agree with the suggestion that there is a housing crisis in Britain.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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Ipsos end of year research 2011
Only 23% of Britons say that their children will have a higher quality of life than they have, while 35% think it will be lower, says new research we have carried out ahead of our 2011 End of Year event.
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine