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Social Media Insights
The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.
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Too Many immigrants in Britain?
Q How much do you agree or disagree with the following statement? "There are too many immigrants in Britain"
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Two in five Britons don't know when St. George's Day is
A new Ipsos poll for Channel 4 explores attitudes towards immigration, barriers to being British and test the public with a mock citizenship test
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Acceptable Behaviour?
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.
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Britons among the most economically pessimistic worldwide
Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad accordingour latest 24-country Global @dvisor.
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Ipsos Global @dvisor Wave 29
Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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Economist/Ipsos February 2012 Issues Index
Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times