Ipsos Global @dvisor Wave 30

British economic pessimism in line with Japanese, according to latest Ipsos research One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries. Economic optimism is far higher in Germany and Sweden where around seven in ten rate their economy as good (71% and 73% respectively.)

Optimism is particularly low in Italy, Spain and Hungary where less than one in ten believe their economy is in a good state (6%, 4% and 3% respectively.)

Bobby Duffy, Managing Director, Ipsos, Social Research Institute said:

“There are some clear dividing lines in Europe – countries such as Germany and Sweden are staying above the fray, while citizens in Britain, Italy, Spain and Hungary remain deeply concerned about their economic prospects.” 

Technical note

Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world. For the results of the survey presented herein, an international sample of 19,216 age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Greece, Indonesia, Ireland, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The survey was conducted between 7th and 21st February, 2012. Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)