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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Three-quarters sense housing crisis in Britain
A new Ipsos survey for Channel 4 has found that three-quarters of the public (76%) agree with the suggestion that there is a housing crisis in Britain.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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Ipsos end of year research 2011
Only 23% of Britons say that their children will have a higher quality of life than they have, while 35% think it will be lower, says new research we have carried out ahead of our 2011 End of Year event.
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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World AIDS Day 2011: Are we getting closer to zero?
On World AIDS Day 2011, Leila Tavakoli considers what the British public think of the problem of HIV/AIDS in developing countries today and how close this is to reality.
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World AIDS Day 2011: Public Perceptions of HIV
To mark World AIDS Day, on behalf of the International HIV/AIDS Alliance, Ipsos asked the British public what they think of the problem of HIV in developing countries today.
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No political retribution for the economy - yet
Economic concerns are increasing, which may be storing up trouble for the Conservatives in the long run says Gideon Skinner