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core Summer 09 - Getting the Green Light
In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?
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core Summer 09 - Brand Influencers
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
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American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
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NHS is as important as economy in determining public vote
Newly released data from a June survey for the public sector trade union UNISON shows that the NHS remains a key election issue, despite the recession. Ninety-six per cent of the public say the NHS will be an important factor in deciding how they vote at the next general election. This compares to the economy (important for 93%), crime (92%), public services (85%), schools (85%) and Britain's relationship with Europe (70%).
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Attitudes to Housing
This report presents the results of a programme of research Ipsos conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.
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Space to Grow: why people need gardens
A new report and research by Ipsos for the National Trust reveals why people need gardens
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Public Opinions on Weather Forecasts
New research, conducted by Ipsos for SKV Communications and Visit Blackpool, investigates the public's opinion on which source they trust the most to give an accurate forecast for the next day's weather.
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Motorists vote for traffic jams over public transport
The Congestion Challenge: A new Ipsos report for the RAC Foundation highlights the current and future challenges faced by policy makers in tackling congestion.
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The Big Energy Shift
This report presents the findings of Ipsos's research into people's views on government's plans for a big shift in the way people's houses and communities are insulated, heated and powered.
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Ipsos acquires MRBI, the leading polling and research player in Ireland
Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire Market Research Bureau of Ireland Limited (MRBI), Ireland's leading polling and research company.