Public Opinions on Weather Forecasts
New research, conducted by Ipsos for SKV Communications and Visit Blackpool, investigates the public's opinion on which source they trust the most to give an accurate forecast for the next day's weather.
New research, conducted by Ipsos for SKV Communications and Visit Blackpool, investigates the public's opinion on which source they trust the most to give an accurate forecast for the next day's weather.
For more information, please visit the160SKV Communications website.
Technical Notes:
- Commissioning client; SKV Communications and Visit Blackpool160
- Audience surveyed; GB adults aged 15+160
- Sample size (including number of sampling points for face-to-face surveys); 1,989 GB adults aged 15+, 172 sample points used.160
- Sampling methodology: quota160
- Fieldwork dates; 3rd July - 9th July 2009160
- Method of data collection:160Face to face in home CAPI160
- 160Weighted to the known population of GB: Age, Gender, Region, Social Grade, Tenure, Ethnicity, Working Status
