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Ipsos End of Year Review 2025
Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, for Ipsos' end of year review.
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Amplifying the Patient Voice in Real-World Evidence
Real World Evidence is fast-growing and vital in enabling healthcare providers and suppliers to confidently make decisions.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals
Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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The NHS at a crossroads: Measuring how the 10-Year Plan will deliver on patient needs
At the heart of the 10 Year Plan the Government is aiming to achieve a triple shift - moving care from hospitals into the community, continuing the move from analogue to digital, and more of a focus on prevention rather than sickness.
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Every Mode Everywhere All At Once? A Practical Guide to Mixed-Mode Surveys
Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.
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Revolutionising Product Testing with Synthetic Data
Synthetic data is revolutionising industries from FMCG to financial services to tech by enabling simulations and augmenting data. But, many innovation leaders have fundamental questions about the validity of the processes and outputs.