

Amplifying the Patient Voice in Real-World Evidence
30 October 2025
10:00 - 13:00 GMT
Central London
Real World Evidence is fast-growing and vital in enabling healthcare providers and suppliers to confidently make decisions.
Join us for an exclusive roundtable discussion on 30 October, and hear from our Ipsos experts and guest panel about how we can put patients at the heart of research and, in doing so, drive better healthcare outcomes.
Session Overview: This event will be structured in two complementary parts
Part 1: Evidence & Insights Presentation
We'll explore the critical importance of incorporating patient perspectives in real-world evidence, featuring:
- Current data on how regulators and sponsors utilise patient voice
- Actionable insights for immediate implementation
Part 2: Interactive Roundtable Discussion
A facilitated dialogue where participants will:
- Share actionable recommendations for integrating patient voice in RWE studies
- Explore the future evolution of patient experience in evidence generation
- Identify innovative approaches to advance this vital field
On the panel:
- Asha Hareendran, Independent Consultant, ex Pfizer and UCB
- Konrad Maruszczyk, Research Fellow at the University of Birmingham
- Shaun Rowark, Associate Director, Healthcare Data Analysis, NICE
- Richard Ballerand, Patient Advocate and Digital Engagment Advisor and Lay Member, NICE Technology Appraisal Committee
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