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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Issues Index: December 2023: Public concern about immigration reaches a six-year high
1 in 3 people name immigration as an important issue for Britain according to the December 2023 Ipsos Issues Index.
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Clear majorities think Rishi Sunak’s government has done a bad job on key public priorities such as the NHS and cost of living
The December 20203 Ipsos Political Monitor explores public attitudes to the job Rishi Sunak’s government has done in key areas, whether Labour would do a better job and what impact they think recent changes in the Autumn Statement will have on their personal finances next year.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Active Lives Children and Young People Survey 2022-23
Ipsos conducted the sixth year of this ongoing survey on behalf of Sport England during the 2022-23 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Ipsos analysis shows Conservative support amongst ethnic minorities has remained low since Rishi Sunak became Prime Minister
A new study from Ipsos in the UK explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons between 1996 and 2023.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.