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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Debating Responsible AI: The UK Expert View
New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
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Unilever Creators Study, August and September 2023
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
Category Fundamentals
What can I learn about category behaviour and attitudes that shows me where to play and how to win?
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
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Ipsos Issues Index: September 2023
Public concern about immigration rises to the highest level in six years, though the economy and inflation remain the most important issues according to the September 2023 Ipsos Issues Index