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Ipsos Issues Index: September 2023
Public concern about immigration rises to the highest level in six years, though the economy and inflation remain the most important issues according to the September 2023 Ipsos Issues Index
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What Worries the World - September 2023: Concern about crime reaches highest level since before the pandemic
Inflation remains the number one concern in What Worries the World for the 18th month in a row.
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The Ipsos UK Podcast
Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Perceptions of businesses’ focus on economic challenges vs climate change
A new Ipsos survey commissioned by Mars reveals how the public views the balance business needs to strike between addressing economic challenges and tackling climate change.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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A Woman's Worth: How better portrayal is good for business
It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.