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Mystery shopping in the luxury industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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Changing gear: How mystery shopping drives a better automotive CX performance
What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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A wasted opportunity
The obstacles and hurdles faced by manufacturers, retailers, councils and consumers in the war on food waste and recycling are complex. With current urbanisation and population growth rates, the global waste generation is estimated to rise to 2.2 billion tonnes by 2025.
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Super-clear? Where next for regulation of the food and drink industry
Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?
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Public concern about plastic and packaging waste is not backed up by willingness to act
An Ipsos / King's College Polling Club survey finds public concerned about plastic waste but that consumers should not take most responsibility for a solution.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Open Banking – the friction paradox
Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.