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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Blog: What do the focus groups make of Jeremy Corbyn?
Suzanne Hall, research director at Ipsos writes for the New Statesman about two focus groups with voters in Croydon on the day of Jeremy Corbyn's inaugural party conference speech.
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Is the tide turning for streaming services?
In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers.
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How much do companies listen to NGOs?
NGOs believe their relationship with companies is crucial and their influence will only grow as CSR becomes more deeply embedded in company behaviour. Ilana Tyler-Rubinstein asks: do companies really pay attention to NGOs?
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Delivering great customer experiences: three steps to business transformation
Britain’s businesses leaders believe it is time to raise their game in delivering a great service experience to their customers. But what should they be doing to make a difference? Giving their employees the stories and tools to really make a difference for customers, says Matthew Chatterton of Ipsos Loyalty.
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Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.
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Evaluation of Shine Women's Mentoring Service
An evaluation of a one-to-one mentoring service designed, in the long term, to reduce reoffending.