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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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Understanding Society December 2012
This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.
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The Autumn Economic Pulse: Gloom Reigns
As the Chancellor delivers his Autumn Statement, new research released today finds just 15% of Britons believing their economy to be in "good" shape, with only 10% expecting to see an improvement over the next 6 months.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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Honey Bee Research 2012
Friends of the Earth commissioned Ipsos as part of The Bee Cause campaign, to get a sense of the public's knowledge of these key pollinators, which are facing steep decline in the UK.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Britain v Germany: how we rate our own economies
One in seven Britons (14%) believe the economy is in good shape compared to 68% of Germans according to the latest Ipsos Global @dvisor released today by Ipsos.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.