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The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.
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The Labour Party Conference: Ipsos Briefing Pack
With the new Labour leader being announced on Saturday, and the Labour Party conference kicking off on Sunday, Ipsos has produced a briefing pack exploring the challenges facing the new leader.
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Policing Anti-Social Behaviour: The Public Perspective
Ipsos has measured public attitudes towards anti-social behaviour and police response, which identified what people understand by the term `anti-social behaviour' and who they feel ought to be responsible for dealing with it.
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Higher Council Chief Exec Pay Has No Relationship with how Satisfied Residents are with their Council
There is no link between how much a council CEO is paid and how satisfied people are with the council's performance, according to new analysis by Ipsos.
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Public Sector Workforce Skills 2010
At this morning's GovNet Public Sector Workforce Skills event in London, Sir Robert Worcester, founder of MORI, explained the public sector's views on the upcoming cuts and economic pessimism.
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A funny thing happened on the way to Number Ten
On the Monday of the Liberal Democrat's conference in Liverpool, Sir Robert Worcester, founder of MORI, examined public opinion of the coalition at the GovNet fringe meeting.
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The Liberal Democrat Conference: Ipsos Briefing Pack
With the Liberal Democrat Party Conference kicking off in Liverpool on Saturday, Ipsos has published a briefing pack examining where the party stands in the eyes of the public.
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Reuters/Ipsos September Political Monitor
Our monthly political monitor shows that Labour has pulled level with the Conservatives for the first time since January 2008.
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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
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Was the World Cup a Success for Advertisers?
The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.