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The Ipsos Worm Explained
For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.
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Reuters Marginals Constituency poll - Wave 4
The fourth of our polls in key marginal constituencies shows that with a week to go before polling day, almost half of voters say they may still change their mind.
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Reuters Marginal Constituencies poll - Wave 4
The fourth of our polls in key marginal constituencies, Ipsos's new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.
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Ipsos on... the NHS
The NHS is always a key battleground for the major political parties come election time, with most of the public believing it to be a great British institution that should be protected and maintained at almost any cost.
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Reuters Marginals constituency poll - Wave 3
The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats.
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Politics, Public Services and Society
On the eve of a general election campaign, Ispsos MORI offers this review partly as a synthesis of our work on the major issues of the last year, partly as an interpretation of what seem to be the crucial dynamics for 2010.
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Reuters Marginal Constituencies poll - wave 3
The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats. This has come mostly from people who were previously not sure whether they would vote, rather than from the Conservative or Labour core vote.
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Ipsos April Political Monitor
The Liberal Democrat share has increased by 11 points since last month, representing the highest score that Ipsos has recorded for this party since it formed in 1988.
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Ipsos Issues Index April 2010
With the election less than three weeks away, Ipsos's April Issues Index shows that the economy remains the most important issue facing the country today, as has been the case since September 2008.
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Do the Public Want to Join the Government of Britain?
The party manifestos suggest a real difference of emphasis between Labour and Conservatives on the role of the state, but will the public accept David Cameron's invitation for greater involvement, local control and personal responsibility?