'Work with Ipsos' joint venture launched
Ipsos MediaCT and Work Research have today announced their qualitative research joint venture, Work with Ipsos. The new endeavour will create a market leading service, which marries the very best of the two company's credentials.
By bringing together the reputation and experience of Ipsos with Work's renowned innovation, Work with Ipsos will provide a new and unique offering for business. This collaborative research is tailor made for media, content and technology companies that feel the need to explore new models of insight and research.
Justin Gibbons, managing partner of Work Research, said: "As media businesses become more complex there is a need to provide cutting edge commercial and creative research that adds a new kind of value to the industry. Work with Ipsos offers media companies the full service package of research and insight, spanning qualitative research, ethnographic approaches, online engagement, co-creation and neuroscientific expertise, all built on the solid foundations of Ipsos' quantitative offering."
Liz Landy, managing director, Ipsos MediaCT, said:
"Media research is evolving beyond currencies and into insight. Never has this been more valuable to clients as the changing world of media evolves so rapidly. Work will enable us to provide an even greater insight into media consumers and their habits."
Work Research is the leading qualitative media specialist research company. In five years they have built a client base including nearly every major media business in the UK, including JCDecaux, Global Radio, ITV, Thinkbox,Telegraph Media Group, Orange Media and Facebook. Prior to setting up Work, Justin Gibbons the founder and Managing Partner was a board director at PHD Media. He is a world expert in the application of neuroscience in the media industry and speaks regularly on the topic. Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist businesses in informing their strategic decisions. Working across all media, technology and entertainment sectors, Ipsos MediaCT has a particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.
About Ipsos Ipsos is one of the largest, and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company. With a direct presence in 60 countries our clients benefit from specialist knowledge drawn from our five global practices: public affairs research, advertising testing and tracking, media evaluation, marketing research and consultancy, customer satisfaction and loyalty.
