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ESG: A hidden driver of brand success in healthcare
Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and the healthcare industry?
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.
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Global Perceptions: How 18–34-year-olds see the UK and the world
Research conducted by Ipsos on behalf of the British Council finds that the UK remains an attractive country for young people across the G20. However, Italy just edges the UK as the most attractive country in the G20 by one percentage point.