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What does social distancing behaviour tell us about our needs?
What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?
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Lockdown TV: Viewers are enjoying new formats
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: What habits will stick as we leave lockdown?
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
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BBC most trustworthy for information about the Coronavirus pandemic
Of those who had heard news about the Coronavirus pandemic in the last 7 days, 48% said they feel the BBC is most trustworthy for information about the Coronavirus pandemic. Almost 1 in 10 adults (8%) said Sky News followed by 7% who said ITV News.
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BBC most trusted news source 2020
Of those adults that follow the news, 62% say that they are most likely to turn to the BBC for news that they trust the most, followed by almost 1 in 10 (8%) saying they would turn to Sky News and 5% saying ITV.
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Ipsos Research Highlights - 22 May 2020
This week's Ipsos Research Highlights features how the public feel about the recent Government communications, how we feel about life after lockdown, and our sixth edition of Signals exploring the pandemic globally.
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Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
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Lockdown TV: VOD provides a platform for viewers to live vicariously
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: For brands trust and transparency are key
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.