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Britons still among the most negative in the world on economy
The latest Global @dvisor survey conducted in 24 countries shows that only around one in eight (13%) Britons rate their economy as "good".
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TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
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Data Fusion In a Nutshell
Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
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Ipsos MediaCT White Paper: Data Fusion
This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
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The Tablet is a game changer
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
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Ipsos MediaCT awarded TouchPoints 4 contract by the IPA
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.
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Ipsos MediaCT and Zokem launch M3
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.
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Household Finance Index
The latest wave of the Household Finance Index (HFI) shows the sharpest deterioration in household finances for over two years.
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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.