Search
-
Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
-
Britons still among the most negative in the world on economy
The latest Global @dvisor survey conducted in 24 countries shows that only around one in eight (13%) Britons rate their economy as "good".
-
TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
-
Data Fusion In a Nutshell
Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
-
Ipsos MediaCT White Paper: Data Fusion
This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
-
The Tablet is a game changer
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
-
Ipsos MediaCT awarded TouchPoints 4 contract by the IPA
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.
-
Ipsos MediaCT and Zokem launch M3
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.
-
Household Finance Index
The latest wave of the Household Finance Index (HFI) shows the sharpest deterioration in household finances for over two years.