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Talk to me, I'm listening
Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign
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Voters believe the Conservatives have lost economic credibility
The latest Ipsos Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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It's not all about quantity
Read Research Director, Ben Marshall's blog for Shelter on our latest research for RIBA.
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The way we live now
New research for Ipsos for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.
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Ipsos presented at the Science Communication Conference 2012
Sarah Castell and Jayesh Navin Shah presented at the British Science Association's 2012 Science Communication Conference.
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Products, products everywhere and never time to think
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?
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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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Falling in love with ads....Measuring that hair standing up tingle
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.