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Worcester's Weblog: The summer polls have barely moved
Updated 1 September: Sir Robert Worcester, Founder of MORI, analyses voting trends for the year to date.
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Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
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Public concern about unemployment increases with the rate of joblessness
Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about unemployment, a five point increase on last month and the highest level of concern measured since December 1998.
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American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
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Space to Grow: why people need gardens
A new report and research by Ipsos for the National Trust reveals why people need gardens
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Motorists vote for traffic jams over public transport
The Congestion Challenge: A new Ipsos report for the RAC Foundation highlights the current and future challenges faced by policy makers in tackling congestion.
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Ipsos acquires MRBI, the leading polling and research player in Ireland
Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire Market Research Bureau of Ireland Limited (MRBI), Ireland's leading polling and research company.
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Conservatives lead Labour by 16 points in new Ipsos poll
Ipsos's July Political Monitor, has been released. It shows the Conservatives on 40% (+2), Labour on 24% (+3) and the Liberal Democrats on 18% (-1).
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Businesses show signs of economic recovery, but more banking support needed
Businesses, especially within the manufacturing and financial/business services sector, are showing early signs of recovery, with 22% expecting conditions to improve in the next 12 months, compared to 9% in November 2008.
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Ipsos awarded 2009 UK Business Superbrand, ranked 188 out of top 500 brands
Ipsos is now one of the top 200 Superbrands in the UK, ahead of other leading survey companies.