Ipsos awarded 2009 UK Business Superbrand, ranked 188 out of top 500 brands
The 12th annual top 500 Superbrands survey revealed the winners and losers during this economic downturn. A list of 1,400 of the UK's strongest B2B brands was considered by a panel of experts, with more than 2000 UK consumers taking part in the vote. Ipsos is now one of the top 200 Superbrands in the UK, ahead of other leading survey companies including ACNielson (ranked 349),TNS (ranked 364), Millward Brown (ranked 365), Research International (ranked 452) and BMRB (ranked 487). The survey, conducted by the Centre for Brand Analysis on behalf of Superbrands UK, defines a Superbrand as having established the finest reputation in its field. Superbrands are also deemed to offer significant emotional and/or tangible advantages over other brands, which customers want and recognise. The brands are judged on three factors: Quality - Does the brand represent quality products and services? Reliability - Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points? Distinction - Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?
