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A Year in Review - 2020
This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Ipsos Research Highlights - 6 November 2020
In this week's Ipsos Research Highlights we explore the images of political parties, how businesses plan to build back better and the majority of Britons remain concerned about the impact of the virus on the economy.
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Coronavirus and unemployment fears fuel interest in life insurance
Since the outbreak of coronavirus, Britons have been giving more thought to life insurance
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
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NATS Aviation Index 2020 - public attitudes towards aviation in the UK
There is increasing public pressure to reduce the impact of flying on the environment, according to Ipsos research conducted on behalf of air traffic service, NATS.
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Vehicle owners continue to show interest in self-driving technology despite COVID-19
A global Ipsos study reveals new vehicle owners desire for autonomous functionality in their next vehicle in Europe’s top five markets, US, China and Brazil.