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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Attitudes to Europe on the eve of the 2019 European Elections
New Ipsos global study shows nearly half of people in 10 European countries think things across the EU are on the wrong track – but less pessimistic than in 2017
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are sceptical of policy actions.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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Global survey reveals widespread distrust on personal data usage by companies and governments
Findings from a new Ipsos and World Economic Forum survey suggest world citizens are in the dark about how their personal information is used – most of all those from economically advanced countries including Great Britain.
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
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The State of the Nation 2018
The UK Social Research Institute reviews the state of the nation in 2018, drawing on key trends and developments that have touched the nation from Brexit to the NHS.
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The Perils of Perception 2018
37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.