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Ipsos Views: Big Data: A Guided Tour
Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Who's Killing Creativity Now?
In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Major survey shows Britons overestimate the bad behaviour of other people
People in the UK often overestimate the bad behaviours of other people, a major new international study has revealed.
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On the money? Misperceptions and personal finance
New research by Ipsos and King's College London shows that the public have a number of significant misperceptions about personal and public finances.
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Public Attitudes to Assisted Dying
Ipsos surveyed adults in 15 countries on attitudes towards assisted dying laws
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Consensus but not action: the debate around skills
Much has been made of the shortage of workers with skills in key areas, especially technical expertise. Hannah Merritt asks if MPs and candidates really grasp the issue.
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Political Behaviour Part 3: Candidates
In the third and final blog in the series, Ipsos's Chris Perry considers political candidates, whether they matter and how persuasive they are.
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Political Behaviour Part 2: Mobilisation
In the second of three blogs in the run-up to the General Election, Ipsos's Chris Perry considers what can be done to mobilise voters and influence turnout behaviour.